LEADERSHIP

The Senior Team at PriceMetrix brings a solid blend of experience to the opportunity at hand. Over the past two decades, the team has worked extensively with investments distributors and manufacturers, and has led change management efforts and revenue growth in a number of industries.

Doug Trott co-founded PriceMetrix in 2000 bringing 18 years of strategy consulting experience in the retail and wholesale financial industries. Under his leadership, PriceMetrix has become the leading provider of scalable practice management solutions for the Wealth Management industry. In his role as President & CEO, Mr. Trott focuses on the business development and growth of PriceMetrix, setting the company's strategic direction in meeting the evolving needs of North American brokerage and Wealth Management firms.

Prior to PriceMetrix, Mr. Trott founded The Taddingstone Consulting Group, Inc., a boutique strategy firm specializing in the North American Wealth Management industry. Taddingstone conducted over 75 consulting engagements for banks, retail brokerage firms, money managers and mutual funds. Global clients include ING, UBS, JP Morgan, Citigroup and Fidelity. He began his consulting career at Oliver, Wyman & Co., where he rose to become Senior Partner and Country Head for Canada.

Mr. Trott holds an Honors Bachelor of Commerce degree in Economics and Commerce from the University of Toronto and an M.B.A. from the University of Chicago.

Patrick Kennedy co-founded PriceMetrix in 2000, and currently leads the team responsible for product planning and strategy, client management and client analytics. Mr. Kennedy's track record and experience with data aggregation, analytics and wealth management give him a unique perspective on retail brokerage practice management.

Prior to co-founding PriceMetrix, Mr. Kennedy was a Senior Consultant at The Taddingstone Consulting Group, Inc., where he led the Small Business Financial Services practice, and participated in over 20 consulting engagements including: sales force optimization, market measurement, acquisitions, valuations, profitability improvement initiatives and pricing evaluation and design projects for a wide variety of U.S. and Canadian clients.

Mr. Kennedy holds a degree in Business Administration from Wilfrid Laurier University.

Brent Geddes serves PriceMetrix as Chief Financial Officer. In this role, Mr. Geddes oversees all financial related functions of the company, including Operational and corporate finance, contracting and capital management.

Mr. Geddes has years of proven experience performing as financial lead for a variety of technology related organizations. Prior to joining PriceMetrix, Mr. Geddes was the Vice President Finance and CFO for AudienceView Ticketing Corporation, an advanced ticketing services provider to arenas, stadiums, theaters, and other venues worldwide, as well as Vice President Finance for Casero Inc., a leading provider of infrastructure software to broadband service providers; and, Director, Finance for Solect Technology Group, a leading provider of customer care and billing software to internet service providers.

Mr. Geddes holds CMA (Certified Management Accountant) and CFA (Chartered Financial Analyst) designations.

Chris Skyrme joined PriceMetrix in 2010, and currently serves as Vice President, Technology. In this role, Mr. Skyrme leads the teams responsible for technical product development, integrating new clients with the PriceMetrix platform, as well as the information technology group. Mr. Skyrme has created synergies across each of these teams to ensure that our solutions remain stable and secure, while being intuitive and functional for users.

Mr. Skyrme has gained a broad experience in various technology organizations over the past 18 years. Prior to joining PriceMetrix, Mr. Skyrme held senior management positions with responsibilities including Sales, Operations, Professional Services, and Product Marketing as an original employee of AudienceView. Mr. Skyrme also spent two years in London, England as a System Architect for Solect Technology Group focusing on integrating their Customer Care and Billing product into the workflows of major clients such as British Telecom.

Mr. Skyrme holds a degree in Engineering Science from the University of Toronto.

Greg joined PriceMetrix in the summer of 2011 to lead a dedicated team of Sales and Marketing professionals. Under his leadership the Sales and Marketing organization is mandated to increase PriceMetrix's visibility in the market, build a strong and lasting brand, and meet corporate revenue objectives. At PriceMetrix Mr. Durand is focused on developing and maintaining a productive and mutually beneficial relationship with present and future clients, partners and resellers.

Before joining PriceMetrix as Vice President of Sales, Mr. Durand was at Algorithmics from 2004 to 2011, most recently as Director of Buy Side Sales. In that role, Mr. Durand led a dedicated sales team and oversaw business development and strategic client and reseller relationships in North America.

Mr. Durand brings PriceMetrix over 20 years of Sales and Marketing management experience in the finance, technology and medical sectors, with experience in North American, European, Latin American and Asia Pacific markets.

Mr. Durand has completed various professional development programs and holds a B.Sc. in Physics from the University of British Columbia.

Kim Lloyd joined PriceMetrix in 2005 as Manager, Human Resources. In this role, she is responsible for the continued development of staffing & retention strategies, talent management and organizational development of the company.

Ms. Lloyd brings over 15 years of experience in helping early stage companies develop and implement progressive human resources programs and practices. She joined PriceMetrix from Advanced Utility Systems, where she was responsible for the development and implementation of a wide range of HR programs, including the company's MBO Performance Management and Health & Wellness initiatives. Prior to this, she held a variety of progressive HR positions at Quartet Service Corporation, Algorithmics Inc. and Bain & Company.

Ms. Lloyd is a member of the Human Resources Professionals Association of Ontario (HRPAO), where she is active in their Mentoring Program.