Determining the Depth of your Client Relationships

November 8, 2016

Client retention and attrition are metrics to which every financial advisor who wants to grow his or her business needs to pay close attention. Whether planning for growth, succession or simply increased productivity, you need to have a solid grasp of which client relationships are durable (and are likely to persist) and an understanding of which relationships are at greater risk.

Not surprisingly, deeper client relationships are more likely to be retained. You can use one of the new features in ValueOne to quickly determine the depth of your client relationships.

1. Click on “My Lists” Households.




2. Type the name of the household in the search box, and click on the magnifying glass.









3. Click on the blue household name.




4. This will take you to the Client Dashboard. In this example, this household has 10 accounts. To see a list of these accounts, exit out of this screen (click the ‘X’ at the top right of the screen) and select “My Lists” Accounts.




5. Type the name of the household in the search box and click on the magnifying glass.




You now have the list of accounts associated with this household.




Tip: In assessing the depth of relationship of each client, you should consider whether the client has:
• Multiple accounts;
• Both a transactional/brokerage and a fee-based account;
• A registered/qualified account.